Project primarily in packaging innovation. Approached Swedish designer Julia Hederus and K-Swiss to redesign the existing packaging for the Hederus/K-Swiss range of shoes released '08. The end result was a set of 3 limited edition boxes that would tessilate with each other indefinatley. There was no printed design on the box, only a white spot varnish applied to areas. The POS was a simple but effective solution, the boxes were velcroed to the shop wall in their tessilating pattern.
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